Giga Marketing publish monthly China Marketing Calendar, including various memorial days, historic dates, and campaigns, to help you planning marketing campaign strategies in China.
Festivals and memorial days in August, 2014.
August 1st, Friday
Army Day (建军节)
In 1933, Chinese Soviet Republic government established Chinese Workers’ and Peasants’ Red Army.
After the formation of the PRC, the day is renamed as Army Day to celebrate the People’s Liberation Army. Also known as “8-1 Army Day”.
August 3rd, Sunday
Men’s Day (男人节)
Usually celebrated by young Internet users.
Since “Women’s Day” is on March 8th (3/8), the reversed dates August 3rd (8/3) became “Men’s Day”.
August 7th, Thursday
Beginning of Autumn (立秋)
The 13th of the Chinese traditional 24 solar season, when the Sun reaches the celestial longitude of 135 degrees.
It’s the end of summer and the start of autumn.