April 2014 – China Marketing Calendar

Giga Marketing publish monthly China Marketing Calendar, including various memorial days, historic dates, and campaigns, to help you planning marketing campaign strategies in China.

Please contact us for further requests and inquiries.


Festivals and memorial days in April, 2014.
April 4 Sat. – 7 Mon. are 3 day holidays for Qingming festival (Tomb-sweeping Day).

April 1st, Tuesday
April Fool’s Day  (愚人节)
An informal holiday widely recognized and celebrated in various countries including China.
People play practical jokes and hoaxes on each other.

April 5th, Saturday
Qingming Festival (Tomb-sweeping Day)  (清明节)
One of the eight important Chinese traditional festivals celebrated around April 5th, 106th day from winter solstice.
People visits their ancestors’ tomb with their family to pay respect by sweeping tombs and offering incense.

April 4 Sat. – 7 Mon. are 3 day holidays for Qingming festival (Tomb-sweeping Day).

April 7th, Monday
World Health Day (世界卫生日)
Under the sponsorship of the World Health Organization (WHO), World Health Day draws worldwide attention to a subject of major importance to global health.

April 22nd, Tuesday
Earth Day (世界地球日)
An annual event to demonstrate support for environmental protection.
It was first celebrated in 1970 and celebrated in more than 190 countries world wide.
Organizations in major cities in China hold events.

April 23rd, Wednesday
World Book and Copyright Day (世界图书与版权日)
Also known as World Book Day (世界读书日).
An annual event organized by UNESCO to promote reading, publishing, and copyright.

April 26th, Saturday
World Intellectual Property Day (世界知识产权日)
An annual event established by World Intellectual Property Organization (WIPO) to raise awareness of how patents, copyrights, trademarks and designs impact on daily life and celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe.

April 30th, Wednesday
National Traffic Safety Memorial Day (全国交通安全反思日)
Chinese government established this day to raise awareness of traffic safety to reduce traffic accidents.
Schools across China hold events to learn traffic rules and safety.