Social Media as a marketing platform
More than 80% of internet users in China access internet with mobile devices.
As the access from smart phones increase, internet services shifts from browser baed services to native application based services which provide always-connected environment using push notifications.
More than 400 million internet users in China use mobile social media services as a main source fo information and communication with their friends.
Many consumer brands are using social media services as a marketing platform to provide brand and product information.
Mobile chat service “WeChat” is a rapidly growing service with monthly active user of 300 million at the end of 2013. WeChat is operated by an online service giant Tencent.
WeChat provide functions such as text chat, group chat, voice messaging, and sending message icons.
WeChat provides brand official account service which provides one-to-one chat and information subscriptions.
Giga marketing provide brand account opening and operation services for WeChat.
Sina Weibo (新浪微博)
As a Twitter + Facebook equivalent in China, Sina Weibo attracts more than 500 million registered users.
Because of its flexibility for brand official account services, Sina Weibo is very popular as a marketing platform.
Giga marketing provide brand account opening and operation services for Sina Weibo.
Word of mouth is a very powerful marketing tools in China.
Using power blogger as your band ambassador who reports product features at consumer point of view creates opportunities for consumers to understand your products correctly.
Giga marketing arrange influential bloggers and social media users based on your target consumers.